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CTV final expense calls
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CTV final expense calls come from connected-TV ads, the ads that run on streaming TV. The senior sees the ad on their TV, dials the number on screen, and the call is routed live to a licensed agent. At HotInboundCalls, CTV calls are a separate product from social inbound calls and cost more than social inbound calls. Calls run $45 to $65 per billable call, depending on volume, states and call type.
What is connected TV (CTV)?
Connected TV means TV watched through the internet: streaming apps on a smart TV or a streaming device. Advertisers can show ads there the same way they do on regular TV.
How is a CTV call different from a social inbound call?
| CTV inbound | Social inbound | |
|---|---|---|
| Where the ad runs | Streaming TV | Online: Facebook, Google |
| Who dials | The viewer, from the number on screen | The viewer, from the ad |
| Price at HotInboundCalls | Higher than social inbound | Lower than CTV |
| Billable after | Set in your written terms | 90 seconds |
We keep the two separate so you know exactly which one you are paying for.
What do the calls cost?
Calls run $45 to $65 per billable call, depending on your volume, your states and other things like the call type. You pay from a prepaid balance, only for calls that pass the billable time, and your exact price is confirmed on a 15-minute call before you spend anything. See pricing.
Should I buy CTV calls or social calls?
Start with the one that fits your budget, then compare cost per sale over a few weeks. Some agents run both and keep whichever closes better in their states.
How do I evaluate a final expense call provider?
- Who starts the call? Does the consumer dial from an ad, or is the call transferred from a call center?
- When is a call billable? Get the number of seconds in writing.
- Which channel? TV, connected TV, Facebook, Google? Prices and callers differ.
- States and hours. Are calls routed only to your licensed states, during hours you set?
- Bad calls. How do disputes work, and how fast?
- Your money. Prepaid or invoiced? What happens to an unused balance?
The full list is in 10 questions to ask before buying calls.
Frequently asked questions
What is a CTV final expense call?
An inbound call from a connected-TV (streaming) ad. The viewer sees the ad and dials the number on screen.
Do CTV calls cost more?
Yes. At HotInboundCalls, CTV calls cost more than social inbound calls; your exact price is confirmed on a 15-minute call.
When is a CTV call billable?
The billable time for CTV calls is set in your written terms before your first order.
Can I buy both CTV and social calls?
Yes. They are separate products, so you can buy one or both and compare results.
Are CTV calls routed to my states only?
Yes, calls are routed only to states you are licensed in, during the hours you set.
Talk to a person before you spend anything
A 15-minute call: your states, which call type fits how you sell, and exact pricing.
Book a 15-minute call